70 people
In each participant’s body and mind 🙂
Action – Regeneration is a monthly remote challenge for our Client’s employees. The participants were expected to develop good and healthy habits, recharge their mind&body batteries, and prove to themselves that little self-discipline was all that it took to achieve what they wanted!
Prizes were to be won as an incentive. We then sent them to the the winners at the addresses indicated. No question, the initiative represented the proverbial two birds killed with one stone – playing for a place on the podium, while implementing healthy habits at the same time. Everyone were in favour of the initiative!
And the tasks were not all that demanding, but step by step… starting with drinking a glass of water every morning, cycling a fixed distance and preparing a vitamin-rich shakshuka according to a specific recipe… In addition, a plethora of health quizzes and meetings with experts in their fields: a physiotherapist, a personal trainer and a dietician.
Points were awarded for discovering a password, solving a quiz, or uploading a video or photo (of course, in this case, the task could only be passed after verification by our guardians of good habits 😊
The app used to organise the challenge was fully personalised for the Client, with all relevant tasks and questions.
The entire event was preceded by a month-long campaign to promote the campaign.
One thing is for sure – when the participants finished the challenge, they were in better health than when they started 😊
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